When is a survey not a survey?»

Q: When is a survey not just a survey?
A: When it also generates sales leads!

Q: What do you call 150,000 leads?
A: A hugely successful survey program

One of the biggest marketing challenges is feeding the ferocious sales appetite for leads. But not just any leads - qualified leads. Leads with more than a name and address, leads with enough information that they know exactly what to say when they make that first phone call. Leads that give marketing enough information about the person to do a personalized follow up.

Getting leads isn't easy. It seems that every clever idea has already been done. And prospects are becoming more cagey - they don't hand over their personal information and permission to be contacted as easily as they did in the days before spam.

Kiosks are a unique way of putting your message in front of prospects, inviting them in to interact with you, offering them value in exchange for their thoughts, and making them want to stay in contact with you because they enjoyed the lead capture experience.

Read this case study to find out how General Motors of Canada used In-Touch Kiosks to generate over 150,000 leads at the annual Auto Show.

View pictures of General Motors Kiosks in action and tell us what you think!